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The Relationship Between Facebook Pixel And Remarketing
Remarketing is a form of online advertising which enables advertisers to show targeted ads to users who have already visited your website or mobile app. It's done with the help of cookies (for sites) and advertising IDs (for mobile apps)
So, Dave walks into a bar. He is broke but needs a drink.
Since he has no cash, he would need someone to buy him a drink.
He looks around the room and sets his eyes on a tall, blue-eyed brunette, Diana who is sitting by herself sipping a glass of wine.
He finds the right moment and walks up to her table.
If he approached Diana because she had bought him a drink in the past, Dave was using 'Custom Audience Targeting'.
The most important value is that it provides you with data of:
The Facebook pixel allows you to monitor how people interact with your website after viewing your Facebook ad.
It also helps you to track your website visitors across their devices, so you know, e.g. if people tend to see your site from a mobile or switch to a desktop before booking an appointment
Facebook Pixel data allows you to show targeted ads to people who have already visited specific pages on your site.
You can choose to get granular here—for example; you can show people an ad or a discounted offer for the exact service they were searching on your site but did not book a call or make an appointment for it.
For Example, someone visits your website and is interested in getting a trip to Zanzibar. For some reason, he/ she leaves without taking action.
It could be a network problem; the baby is crying, not enough funds or a mere distraction. This person logs on Facebook to chat with friends and Boom there is an Ad from you with a discounted offer!
The good thing is this ad is specifically targeting him/her based on the pages, etc. service they were reading on your website.
This ONLY is a good reason why you should create a Facebook pixel now, even if you’re not using Facebook Ads yet.
This would help you gather enough data till you are ready to run Facebook Ads campaigns.
This ALONE is a good reason why you should create a Facebook pixel now, even if you’re not using Facebook Ads yet.
Doing this would help you gather enough data till you are ready to run Facebook Ads campaigns or Contest and Giveaways.
Creating lookalike audiences
Facebook Pixel targeting data can assist you to build a lookalike audience of people who have:
Run effective ads
Using a Facebook pixel can make your ads more effective by displaying a highly-targeted special offer at the moment a visitor is about leaving your site.
Or their behavior shows they are disengaged. At this moment you can display a special offer to re-engage them and stop them from leaving your website.
Visit this article for more information on how Facebook Pixel and Remarketing can help boost your Business and increase the number of clients you have per month.